It’s Good to be the King

So who’s the king? Content? Frequency? Me?

When it comes to the whole “Content is King” discussion, no one can agree.

Chris Baggott, CEO of Compendium Blogware says it’s frequency: the more you post, the more searches you win.

I say content is king: the better you write, the more people will return.

Chris Brogan says it’s me, and he looks so cool in his shades, I want to believe him.

Okay, he didn’t say it was me per se, but rather anyone who was reading his blog post.

I’ve been thinking about this a lot. Content is not king. You are. (or Queen.) Content is currency. You’re the king.

Content is a means to deliver interest. It’s a gathering place for you and the people you hope to entertain/attract/educate/equip. That doesn’t make it the king.

And while I like Chris Brogan’s channeling of Mr. Rogers — everyone is special, a sentiment I firmly believe — I think new online relationships are started by our content.

Whether it’s our ideas, the words we choose, or how well we string them together, people find us because of search. They stay with us because of quality. They form relationships with us because of, well, us.

But I submit that it’s still the original content that started it all. You can’t win search without good content. You can’t win fans without good content. And people won’t stick around without good content.

Content may be currency in Chris Brogan’s world, but in a culture that worships the Almighty Dollar, I think the currency of ideas is our king.

We’re just the power behind the throne.

Photo: Chris Brogan

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    About Erik Deckers

    Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency in Indianapolis, IN. He co-authored three social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (2nd ed., 2012; Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.


    1. I am the king because I commented last. But after reading Brogan, writing about it myself, and reading your post, I’ve decided that the King of SEO is also the King of inbound marketing. And though most jump to “content” as do I, my old boss would be laughing right now because he knows I forgot rule #1

      – user experience is king
      .-= blues book finn´s last blog ..Social Media Merchants: Sometimes It’s Good Not to Be the King =-.

    2. Let the analytics decide!

      I expanded the number of bloggers on my blog but the frequency is still about the same – but traffic is up about 20%. I believe that’s because of the quality of the authors that I’ve enlisted to help… they’re top-notch.

      There’s usually a single post per day on my blog – where Compendium has 5 or 6 posts daily, yet my blog has twice the traffic. I love Chris, but I’ll disagree re: frequency being king. Quality is king… and if quality includes your personality, even better! Chris needs to keep his eye on conversions, and he’ll find that conversions go with quality… most of the frequency is just noise and is lost on the audience.

      If I do a search and find a site, but that side doesn’t have the answer I was looking for… I’m gone. That’s why bounce rates are so high on search traffic. You have a split second to grab and retain the visitor’s attention. If you do that with crap content, say goodbye to the visitor and goodbye to the conversion.
      .-= Douglas Karr´s last blog ..Is Google Really Trying to Make the Web Better? =-.