Resources for Crisis Communication Through Social Media

Originally posted at the DeckersMarketing.com blog

I just had an article published in a special report for members of the International Association of Business Communicators to communicate during the swine flu pandemic. (Cue the “Proud Moment” music!). Anyway, this inspired me to find other resources related to using social media for crisis communication. (And yeah, this includes a few of my blog posts.)

Useful Social Networking Apps for Crisis Communication

  • TweetDeck – Browser for Twitter. If you’re new to Twitter, get this!
  • NearbyTweets – Website search app to find Twitter users in your city or state.
  • bit.ly – URL shortener. Use it on TweetDeck, and then track it with Twitalyzer or Bit.ly’s click tracker.
  • StatCounter – Measures website or blog traffic from minute to minute. Google Analytics is great, but they only update stats around 2:00 am EST. StatCounter may give you the numbers you need for rapid response during a crisis.
  • Blogger.com/Blogspot.com – Blog software hosted on their servers. Easy to use, especially if you’re not technically savvy. Owned by Google.
  • WordPress.com – Similar to Blogger: hosted on their servers. Not as easy to use as Blogger, but still pretty easy to use.
  • WordPress.org – Regular WordPress software. You download this and load it onto your server. You either need to be technically savvy, or know someone who is.
  • GoDaddy – Inexpensive server space and domain name (URL) registration. Not the best, but for cheap price and ease of use, it’s a pretty a good way to go. This blog is hosted on GoDaddy and uses WordPress.org.

 

Blog posts, PDFs, and PowerPoint slide decks

If you can think of any others, please feel free to add them. If you add enough, I’ll do an addendum to this post.

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    About Erik Deckers

    Erik Deckers is the President of Pro Blog Service, a content marketing and social media marketing agency in Indianapolis, IN. He co-authored three social media books, including No Bullshit Social Media with Jason Falls (2011, Que Biz-Tech), and Branding Yourself with Kyle Lacy (2nd ed., 2012; Que Biz-Tech), and The Owned Media Doctrine (2013, Archway Publishing). Erik has written a weekly newspaper humor column for 10 papers around Indiana since 1995. He was also the Spring 2016 writer-in-residence at the Jack Kerouac House in Orlando, FL.

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