Comments on: The Case Against Do It Yourself Business Blogs http://problogservice.com/2009/08/18/the-case-against-do-it-yourself-business-blogs/ Business blogging, ghost writing and social media specialists. Wed, 08 Sep 2010 21:40:19 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: customergency » Blog Archive » customergency chat podcast – episode 2 http://problogservice.com/2009/08/18/the-case-against-do-it-yourself-business-blogs/comment-page-1/#comment-713 customergency » Blog Archive » customergency chat podcast – episode 2 Fri, 11 Sep 2009 12:01:53 +0000 http://problogservice.com/?p=986#comment-713 [...] And Mike has written a powerful post on the importance of working with skilled writers when creating business blogs. [...] [...] And Mike has written a powerful post on the importance of working with skilled writers when creating business blogs. [...]

]]> By: Mike Seidle http://problogservice.com/2009/08/18/the-case-against-do-it-yourself-business-blogs/comment-page-1/#comment-670 Mike Seidle Wed, 19 Aug 2009 01:07:40 +0000 http://problogservice.com/?p=986#comment-670 Scott, on average it takes about thirty minutes of a clients time monthly for our interview process to get enough material to write 15-25 posts. We also use writers who are already familiar with our clients line of business. Even then, it still does take a little time to interview the client. We could have included the headcount number but on a per post basis it's so low it would make a .5%-2% difference in the final number depending on the scenario. Scott, on average it takes about thirty minutes of a clients time monthly for our interview process to get enough material to write 15-25 posts. We also use writers who are already familiar with our clients line of business. Even then, it still does take a little time to interview the client.

We could have included the headcount number but on a per post basis it’s so low it would make a .5%-2% difference in the final number depending on the scenario.

]]> By: Scott http://problogservice.com/2009/08/18/the-case-against-do-it-yourself-business-blogs/comment-page-1/#comment-669 Scott Tue, 18 Aug 2009 21:56:58 +0000 http://problogservice.com/?p=986#comment-669 Do these figures include a cost for the knowledge transfer from the company to the Pro Blogger or is it assumed that the blogging service can be provided with existing documentation and marketing materials that already existed to help source the new blog content? If not, I would assume there should also be an hourly headcount cost, albeit smaller than writing the content themselves, to cover that sharing of information. Otherwise, though, nice breakdown! It paints a very worthwhile picture to consider. Do these figures include a cost for the knowledge transfer from the company to the Pro Blogger or is it assumed that the blogging service can be provided with existing documentation and marketing materials that already existed to help source the new blog content? If not, I would assume there should also be an hourly headcount cost, albeit smaller than writing the content themselves, to cover that sharing of information.

Otherwise, though, nice breakdown! It paints a very worthwhile picture to consider.

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