Credibility is crucial in marketing. Even more so in blogging. Recently, I asked for the collective wisdom of LinkedIn to get an answer to a simple question:
There were many very insightful answers, but one answer stood out:
“The people who follow the blog…” — Jan Simpson (If you don’t know Jan, she’s famous for quickly getting to the point)
Why? Because everything you do when blogging is focused on your audience. If you focus on your following, you’ll find that it’s easy to answer questions about content subjects, quality, frequency of posting and design. It’s also easy to figure out what you need to do to attract more followers. Your blog’s audience is the sum total off everything, and takes into account nearly every other factor sited by other people who shared their insight. Your audience is really the outcome of all the little things you do right. Factors like:
- Content quality
- Reputation
- Frequency of posting
- References and Credentials
- Relevance
- Design
So, the question is, how often do you think about who is following your blog? Do you know what they like? How about how often they visit? Are you sure your blog is easy enough for them to navigate? Is your about the author text compelling and reassuring?
Hmm. Better look at mine.
