I love social media experts. There’s one born exactly every 0.017 seconds, and they all have great opinions that prove Dirty Harry’s second most famous quote right. One piece of advice they like to give is:
“You should not blog, at least not right away.”
Take it from a social media practitioner (I’m not a “social media expert” that is a title for an “interactive user” who has hung out a shingle), blogs are important. In fact, blogs are the center of the social media universe. Why?
Blogs are the root source of content for nearly everything.
If you plan on doing anything meaningful in social media, you have to have a landing point. Preferably one you can measure and is engaging. Often times you need a place to break a story. Other times you need somewhere you can bring together ideas. Blogs are perfect for this.
