Ok, so why is Twitter hot? I’ll steer clear of the social media, viral, swarm theory stuff and share one reason. Twitter is hot is Twitter clickthrough rates are through the roof high. High clicktrhough rates indicate that people are Earlier this year, we released a report on an experiment we did at Professional Blog Service where we determined that Twitter clickthrough rates were about four percent (actually, almost exactly 4%).
Now the next big question: Why do people send automatic Direct Messages (DMs) in Twitter?
Note to Social Media Experts: I’m not trying to say doing auto DMs is a good thing or a bad thing. I’m just presenting some facts. As Jack Welch once said, “Know the facts and act on them.”
Another note to Social Media Experts: When I see a lot of experts say something is a rule, that immedietly makes me want to go do a little research as much of the advice that self-professed social media experts put out should be tagged fish story, urban myth or sea story (these should never be believe unless accompanied with photographic evidence) (BTW, the sea story link is an incredible story with actual photos about an aviator who landed an Intruder attack plane on a carrier with his navigator half ejected).
Here’s the story: Auto DMs get on average a 3.772% clickthrough rate, too. I’ll post the data and some pretty charts and graphs in a follow up to this post, but in short, we tested auto dms with four Twitter profiles and found that there was very little variation between profiles in clickthrough rate.
Ok, so what does it mean?
If I make 10,000 new followers, 372 of them will click on whatever link I send them in an automatic thanks for following me message. The funny part is when you use a URL shortner like bit.ly, people don’t even have any idea what you are having them click on.
Ok, so what else does it mean?
If you aren’t building a presence on Twitter for your key people, brands and company, you are waiting for your ship at the airport. More this l
