Who Should Hire a Professional Blog Service

You started a blog, great. When was the last time you updated it? Do you have readers? More importantly, do you have the 4 hours a day needed to develop a post concept, write the post, edit it, post it and then promote it across your social networks?

Unless the economy’s worse than I think, I doubt it.  Oh, and that web guy that got you into blogging and sold you your blog site, he got one detail wrong: Blogging is not a technology problem.  It’s a people problem. Turns out you need more than a little software and a hosting account.

Blogging Takes Two Things: Time and Skill

Let’s be clear about how long it takes for a complete blog post cycle – about half a business day plus lunch:

Average Time to Create a Business Blog Post

Starting your day at three in the afternoon is one thing, but for someone who can make $100-$200 an hour billing or $200 a day in sales commissions ($200 in commissions usually means $600-$1000 in profits), writing blog posts is a wast of money, too.  It’s not efficient.  It’s bad business.  Especially bad considering you can get a professional to handle it for somewhere between $75 and $175 and keep the revenue flowing.  Do the math.  You can lose $500-$1000 in revenue doing something that would have cost $135 to outsource.

Skill
The other reason boils down to talent, experience and education. Blog writing may seem easy, but if it’s so simple then why are there so many orphaned blogs floating around the Internet?

Blogs die for two reasons: lack of content and lack of readers.

If you don’t know how to expand the readership of the blog or promote a blog post, you’ll be yelling fire into an empty theater.  Promoting a blog isn’t that difficult, but just like writing posts it takes time doing the right things to expand readership.  It takes about a year of trial and error to know what the right things are.   Not a good use of time and, again, not efficient.

Finding the Right Partner

There are two predominant types of blog writing services out there. First, there’s the guy who charges $10-$15 a post and writes bad formula content or worse yet, plagiarizes and borrows from other site’s content. Most of these writers focus on single topics or s specific keyword. The end result? Generic, disconnected text with little to no personality, poor quality control and the risk of a copyright infringement leading to your website being taken down or a lawsuit.

Then, there are professional blog writing services who take the time to do in-depth interviews and research designed to capture your personal voice, your ideas and your branding message and convert those into well-organized blog results. Professionals also take steps to guard against plagiarism and ensure posts are made on time every time.  It’s genuine, it’s in tune with your message and will engage the reader.

Which would you prefer?

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