I read a lot of small business blogs (and big business blogs) and one of the things I’ve been noticing recently is a massive influx of businesses getting online, starting to blog, and then failing to stay on topic. I think it boils down to people simply not understanding why they’re blogging and what these blogs are actually supposed to do.
You’ll see business blogs with personal posts covering everything from family finances to the game last Sunday. The thing is, if you’re blogging on your business’s website, it’s critical that what you’re telling the world (because you are telling it to the world) is in line with what your company does and the image you’re trying to project.
The Conversation Should be With Your Market, Not Your Grandma
Why are you blogging? To engage your customers and attract new ones to your business. By that logic, you should be talking about your business, not your favorite Turducken recipe.
Of course, strip a blog of all its character and personality and you’re left with a site drier than a saltine cracker.
The Golden Ratio
If you want to go off-topic, keep those personal posts to about 15-25% or no more than one in five posts. Oh, and make sure you try to keep those off topic, personal posts on topic.
In other words, you can talk about personal topics, but can you bring it back around to your business? Could an afternoon spent opening a first bank account for your daughter be parleyed into a personal, yet apt post for an accounting firm? Could the basketball game last night be turned into a sports analogy for your consulting strategy? Or could that Turducken become a metaphor for sales ladders? You get where I’m going with this.
Style vs Substance
There’s one last catch, just because that other 75-85% of your posts need to be about your business, that doesn’t mean they should be void of personality. It’s OK to put a personal story in context if you can stay on topic and still have a sense of humor, yes, even if you’re talking about carpet cleaning.
Write in the first person, keep it friendly, stay casual and you’ll end up with posts that are professional, on-topic and still engaging.
Best Sports Betting System
Sports betting (or sports gambling) is generally viewed as a hobby or leisure activity without emphasis on big time earnings. Sometimes it’s seen as a habit forming recreation, something a person shouldn’t engage in. However, there is a theory you could make a fortune if you’re taught sports gambling financial management skills. There are so many choices coming from online casinos that could balloon your Best Sports Betting System financial portfolio, such as online betting for bingo, horse racing, and poker.
Sport Betting System, Sports Betting Systems, betting on sports, sports betting strategy
http://bestsportsbettingsystem1.wordpress.com/
Im buying my iPhone from a friend, how much does it cost to reactivate it to at&t under my name ?
________________
unlock iphone 3g