Comments on: Twitter Clickthrough Rates http://problogservice.com/2009/01/27/twitter-clickthrough-rates/ Number one business blogging agency Mon, 06 Feb 2012 21:18:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mitch Neff http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-4582 Mitch Neff Wed, 11 Jan 2012 20:36:27 +0000 http://problogservice.com/?p=452#comment-4582 I can tell you why he says it is invalid - the sample size is tiny (four accounts) and they are in a similar "class" in terms of account size (i.e, <1,000 followers). CTR's vary widely depending on industry (and as you noted) composition of audience. I would be interested to see what the aggregate CTR across a larger and more varied population looks like, broken out by size of audience. Have you investigated that since this article was originally published? I can tell you why he says it is invalid – the sample size is tiny (four accounts) and they are in a similar “class” in terms of account size (i.e, <1,000 followers). CTR's vary widely depending on industry (and as you noted) composition of audience. I would be interested to see what the aggregate CTR across a larger and more varied population looks like, broken out by size of audience. Have you investigated that since this article was originally published?

]]> By: Jeffry Pilcher | The Financial Brand http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-3376 Jeffry Pilcher | The Financial Brand Thu, 24 Feb 2011 17:45:00 +0000 http://problogservice.com/?p=452#comment-3376 Yes indeed, a 4% CTR on ads would be fantastic. Unfortunately, the CTR is actually much lower... and the content getting shared isn't ads. You'd think people who expressed interest in a subject through a voluntary opt-in mechanism would clickthrough to editorial content at a much higher rate. But they don't. Yes indeed, a 4% CTR on ads would be fantastic. Unfortunately, the CTR is actually much lower… and the content getting shared isn’t ads. You’d think people who expressed interest in a subject through a voluntary opt-in mechanism would clickthrough to editorial content at a much higher rate. But they don’t.

]]> By: Mike Seidle http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-2082 Mike Seidle Wed, 01 Sep 2010 16:08:02 +0000 http://problogservice.com/?p=452#comment-2082 @Chris - I really like your CTR tool - it has great promise. Which shortners does it get data from? @Chris – I really like your CTR tool – it has great promise. Which shortners does it get data from?

]]> By: Chris Henry http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-2079 Chris Henry Wed, 01 Sep 2010 04:58:11 +0000 http://problogservice.com/?p=452#comment-2079 There's now a tool that will calculate Twitter CTR for any user. Just go to http://140ctr.com and try your Twitter username. There’s now a tool that will calculate Twitter CTR for any user. Just go to http://140ctr.com and try your Twitter username.

]]> By: Gopala Krishna Murthy Karamcheti http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-1265 Gopala Krishna Murthy Karamcheti Thu, 11 Feb 2010 10:30:40 +0000 http://problogservice.com/?p=452#comment-1265 A very interesting and useful information for internet marketers like us Have you done any research on which keywords/domains are attracting most twitterers? It will be a very useful info. A very interesting and useful information for internet marketers like us Have you done any research on which keywords/domains are attracting most twitterers? It will be a very useful info.

]]> By: Mr Cox http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-1250 Mr Cox Tue, 09 Feb 2010 00:36:00 +0000 http://problogservice.com/?p=452#comment-1250 Ah, thanks! This settled up some contradictions I've heard. Ah, thanks! This settled up some contradictions I’ve heard.

]]> By: Anonymous http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-1193 Anonymous Thu, 21 Jan 2010 16:50:54 +0000 http://problogservice.com/?p=452#comment-1193 A high CTR means nothing if the traffic isn't converting. Show some conversion stats, because to me it sounds like junk traffic from people who just click things out of curiosity. A high CTR means nothing if the traffic isn’t converting. Show some conversion stats, because to me it sounds like junk traffic from people who just click things out of curiosity.

]]> By: Mike Seidle http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-1115 Mike Seidle Thu, 24 Dec 2009 16:46:55 +0000 http://problogservice.com/?p=452#comment-1115 @Jonathan - I'd love to see why you think this information is invalid. I'd also like to why you named your company after a homemade marijuana cigarette. .-= Mike Seidle´s last blog ..<a href="http://mikeseidle.com/blogs/indymike/09-12-14/get-brain-when-it-comes-flag" rel="nofollow">Get A Brain When it Comes to the Flag</a> =-. @Jonathan – I’d love to see why you think this information is invalid. I’d also like to why you named your company after a homemade marijuana cigarette.
.-= Mike Seidle´s last blog ..Get A Brain When it Comes to the Flag =-.

]]> By: Jonathan Levitt http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-1114 Jonathan Levitt Thu, 24 Dec 2009 01:21:34 +0000 http://problogservice.com/?p=452#comment-1114 You cant make statement like this based on 4 accounts. There is no validity to the manner in which you came up with a 4% CTR. You cant make statement like this based on 4 accounts. There is no validity to the manner in which you came up with a 4% CTR.

]]> By: Erik Deckers http://problogservice.com/2009/01/27/twitter-clickthrough-rates/#comment-952 Erik Deckers Tue, 24 Nov 2009 16:44:40 +0000 http://problogservice.com/?p=452#comment-952 @Maggie, we're looking at exploring just that relationship. Click-through rates are important, but it's the conversion rate that is most important. When I used to work in the direct mail business, we would talk about the difference between open rates and sales to our customers. OUR biggest concern was to get the open rates up, and figured it was their responsibility to make sure they handled the conversions. Twitter traffic CAN be bad traffic, but only if a person has got a lot of Internet spammers following them. Joining those "get 2,000 followers in a single day" sites can boost a person's Twitter footprint, but it wreaks havoc on click-through rates and conversion rates. I'd rather have 500 followers that I have some sort of relationship with rather than 50,000 Twitter spambots who keep trying to sell me stuff. @Maggie, we’re looking at exploring just that relationship. Click-through rates are important, but it’s the conversion rate that is most important. When I used to work in the direct mail business, we would talk about the difference between open rates and sales to our customers. OUR biggest concern was to get the open rates up, and figured it was their responsibility to make sure they handled the conversions.

Twitter traffic CAN be bad traffic, but only if a person has got a lot of Internet spammers following them. Joining those “get 2,000 followers in a single day” sites can boost a person’s Twitter footprint, but it wreaks havoc on click-through rates and conversion rates. I’d rather have 500 followers that I have some sort of relationship with rather than 50,000 Twitter spambots who keep trying to sell me stuff.

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