Comments on: Twitter Clickthrough Rates

By: Gopala Krishna Murthy Karamcheti

Gopala Krishna Murthy Karamcheti — Thu, 11 Feb 2010 10:30:40 +0000

A very interesting and useful information for internet marketers like us Have you done any research on which keywords/domains are attracting most twitterers? It will be a very useful info.

By: Mr Cox

Mr Cox — Tue, 09 Feb 2010 00:36:00 +0000

Ah, thanks! This settled up some contradictions I’ve heard.

By: Anonymous

Anonymous — Thu, 21 Jan 2010 16:50:54 +0000

A high CTR means nothing if the traffic isn’t converting. Show some conversion stats, because to me it sounds like junk traffic from people who just click things out of curiosity.

By: Mike Seidle

Mike Seidle — Thu, 24 Dec 2009 16:46:55 +0000

@Jonathan – I’d love to see why you think this information is invalid. I’d also like to why you named your company after a homemade marijuana cigarette.
Mike Seidle´s last blog ..Get A Brain When it Comes to the Flag

By: Jonathan Levitt

Jonathan Levitt — Thu, 24 Dec 2009 01:21:34 +0000

You cant make statement like this based on 4 accounts. There is no validity to the manner in which you came up with a 4% CTR.

By: Erik Deckers

Erik Deckers — Tue, 24 Nov 2009 16:44:40 +0000

@Maggie, we’re looking at exploring just that relationship. Click-through rates are important, but it’s the conversion rate that is most important. When I used to work in the direct mail business, we would talk about the difference between open rates and sales to our customers. OUR biggest concern was to get the open rates up, and figured it was their responsibility to make sure they handled the conversions.

Twitter traffic CAN be bad traffic, but only if a person has got a lot of Internet spammers following them. Joining those “get 2,000 followers in a single day” sites can boost a person’s Twitter footprint, but it wreaks havoc on click-through rates and conversion rates. I’d rather have 500 followers that I have some sort of relationship with rather than 50,000 Twitter spambots who keep trying to sell me stuff.

By: Maggie

Maggie — Mon, 23 Nov 2009 07:59:19 +0000

Really wondering how significant these stats are. I too was shocked by the amount of click-throughs I got from Twitter… but then they didn’t convert. Articles that had a 20% conversion rate (opt-in) plummeted to 1% or less from the Twitter traffic who as a general rule, never opted in.

Any thoughts? My conclusion was simply that Twitter traffic is bad traffic.

By: WOMUK » Blog Archive » Social Media ROIs (to Actually Help You Budget Your Campaign)

Fri, 21 Aug 2009 14:06:13 +0000

[...] Twitter click through rates are 4%. That’s about 800% higher than a banner ad average of [...]

By: WOMUK » Blog Archive » Don’t Fall Behind Through Ignorance of Social Media

Fri, 21 Aug 2009 14:05:29 +0000

[...] Yes indeed. Especially when we consider that the recall rates for social media are 95% and the conversion rates around 4%. A pretty high ROI for something that people are avoiding like the [...]

By: Matches Malone

Matches Malone — Tue, 16 Jun 2009 04:36:08 +0000

Will be interesting to see if these rates change as the number of followers dramatically increases; over 2K, over 10K, etc. Matches Malone’s last blog post..Yet Another Watchmaker Update...