Comments on: Creating Content Isn’t Sexy, Just Critical http://problogservice.com/2008/12/29/creating-content-sexy-critical/ Business blogging, ghost writing and social media specialists. Thu, 29 Jul 2010 13:25:33 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Mike Seidle http://problogservice.com/2008/12/29/creating-content-sexy-critical/comment-page-1/#comment-38 Mike Seidle Mon, 05 Jan 2009 00:49:02 +0000 http://problogservice.com/?p=383#comment-38 You are right - most business people just don't have the time to write. You are right – most business people just don’t have the time to write.

]]> By: Melanie Johnson http://problogservice.com/2008/12/29/creating-content-sexy-critical/comment-page-1/#comment-37 Melanie Johnson Thu, 01 Jan 2009 22:13:52 +0000 http://problogservice.com/?p=383#comment-37 Mike, I have to debate you a little bit on the writing side of things. Now I have never considered my writing "sexy", really-I haven't viewed it as homework either. If you have a talent for writing and have an array of interests, its so much fun to do. I know that while I was in college I always looked forward to writing papers rather than taking tests while my classmates felt the opposite. What you have to realize is that many business people are so "people-oriented" and "people-pleasers" (to a fault, really)that they cannot relax long enough to write creative and cool stuff. Writers, on the other hand, may have to "buddy-up" a little more than they might like to their computers, but when we "unplug" work is over and relaxing and enjoying life comes alot easier than it does to type-A execs. Also, since when were making diagrams fun? :) Mike, I have to debate you a little bit on the writing side of things. Now I have never considered my writing “sexy”, really-I haven’t viewed it as homework either. If you have a talent for writing and have an array of interests, its so much fun to do. I know that while I was in college I always looked forward to writing papers rather than taking tests while my classmates felt the opposite. What you have to realize is that many business people are so “people-oriented” and “people-pleasers” (to a fault, really)that they cannot relax long enough to write creative and cool stuff. Writers, on the other hand, may have to “buddy-up” a little more than they might like to their computers, but when we “unplug” work is over and relaxing and enjoying life comes alot easier than it does to type-A execs. Also, since when were making diagrams fun? :)

]]> By: Dave Thackeray http://problogservice.com/2008/12/29/creating-content-sexy-critical/comment-page-1/#comment-28 Dave Thackeray Mon, 29 Dec 2008 16:30:34 +0000 http://problogservice.com/?p=383#comment-28 Content creation can be fun if you have the two essential 'P's - Passion and Patience. As a creative advisor to SMEs, I choose to work only with those companies that can inspire me. I do this as much for their benefit as mine. If I can't 'engage' with their brand and vision, then I cannot provide them with the edge they need to catapult them ahead of their competitors. Patience is equally critical: you can't expect to inspire others with your words unless they're well thought out and painstakingly researched. Unless you have 100,000 followers hinged on your every word or churn out 'Top 10...' lists all the time, in which case you know more than I do. Great and thought-provoking post, Mike. Content creation can be fun if you have the two essential ‘P’s – Passion and Patience.

As a creative advisor to SMEs, I choose to work only with those companies that can inspire me. I do this as much for their benefit as mine. If I can’t ‘engage’ with their brand and vision, then I cannot provide them with the edge they need to catapult them ahead of their competitors.

Patience is equally critical: you can’t expect to inspire others with your words unless they’re well thought out and painstakingly researched. Unless you have 100,000 followers hinged on your every word or churn out ‘Top 10…’ lists all the time, in which case you know more than I do.

Great and thought-provoking post, Mike.

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