As someone who has coached professional writers and community members on best practices for blogging, the “constant stream of ideas” seems to be among the biggest challenges.

For us, we’ve kept bloggers focused on a specific topic. Instead of a blog about sports, we’ve sectioned it into high school sports, Purdue football, Purdue men’s basketball, Purdue’s women’s basketball, etc.

I think businesses can follow the same type of reasoning to narrow down the scope of a blog. Who is my audience? What type of content do they value that I can provide? How do I use the blog to market what I can deliver/provide/do best?

Just my two cents.