http://problogservice.com/2008/12/02/secret-effective-business-blogging/ Number one business blogging agency Wed, 09 May 2012 20:20:30 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://problogservice.com/2008/12/02/secret-effective-business-blogging/#comment-7 Colin Clark Wed, 03 Dec 2008 03:27:07 +0000 http://problogservice.com/?p=294#comment-7 I love that '90 day relationship' analogy. I always say that the road is littered with the corpses of failed corporate blog initiatives. There are really only two solutions. The first is to hire someone, a new employee, who will manage social media all day and handle all the blogging. I guarantee this will work every time, but you're going to have to pay someone pretty well to do it, because it's not a job that everyone can do. The second option is to hire a consultant to help. This will be less expensive than hiring a dedicated employee 100% of the time. I love that ’90 day relationship’ analogy. I always say that the road is littered with the corpses of failed corporate blog initiatives. There are really only two solutions. The first is to hire someone, a new employee, who will manage social media all day and handle all the blogging. I guarantee this will work every time, but you’re going to have to pay someone pretty well to do it, because it’s not a job that everyone can do. The second option is to hire a consultant to help. This will be less expensive than hiring a dedicated employee 100% of the time.

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